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Rising demand for eco-friendly homes

Posted on Wednesday, January 2, 2019

Updated on Wednesday, January 2, 2019

A survey of 1,000 25-40 year old home owners and renters has revealed that almost a third want future homes to be more eco-friendly.

According to data released by Eurocell, manufacturer and distributor of PVCu window, door, conservatory and roofline systems, 29% of respondents rated eco-friendliness as the most desired design feature for their home.

Eurocell’s Future Home report – which explores design and build considerations for future housing – also revealed other favoured design trends including open plan living at 24% of respondents, and floor to ceiling windows and a minimalist look in joint third place at 23% of the votes.

Probing respondents further on their perceptions of environmentally friendly building and design, Eurocell found that 49% would be more likely to buy or rent an eco-conscious home. But just 24% said they would be willing to pay more money when buying or renting a property with eco-credentials.

At the same time, 46% of respondents would pay a” little bit more” in rent or property price if the home incorporated their preferred design trends, with 10% prepared to pay “significantly more”.

Eurocell also asked respondents for the top three factors that helped make them “feel good” in their own home; these were the amount of natural light (48%), low noise levels (39%) and feeling safe and secure (37%).

The Future Home report, produced in association with architects Hawkins Brown, Simpson Haugh and BDP, and developer The High Street Group, also identified five trends currently defining the future design of homes, Eurocell said: a more advanced PRS model; regeneration, adaptable living spaces, inner vs. outer city living and an increase in modular building.